Privacy Notice

Infinite Law PLLC dba Infinite Will ("Infinite Will," "we," "us," or "our") respects your privacy. This Privacy Notice describes the processing of Personal Information that is provided, collected, or disclosed in the course of providing our products and services to you and on the websites, applications, social media pages, or other platforms that link to this Privacy Notice.

It also describes your choices and rights you may have under applicable laws.

1. Personal Information We Collect

We may collect a range of Personal Information. "Personal Information" means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.

• Contact and scheduling information - If you contact us or schedule a call, we may receive your name, email address, phone number, state, appointment details, and the information you choose to include in a message or scheduling form.
• Information you provide while seeking or receiving legal services - This may include information about your family, assets, goals, and other circumstances you choose to discuss or send to us. Submitting information does not by itself create an attorney-client relationship.
• Payment information - If you become a client and make a payment through a separate payment processor, we may receive transaction details such as the amount, date, and payment status. We do not collect full payment-card numbers through this Site.
• Communications - We may keep the contents of emails, messages, telephone or video calls, documents, and other communications you send us.
• Site usage information - Cloudflare, Google Analytics 4, and our systems may record information such as your Internet Protocol address, browser and device type, referring page, pages visited, and interactions with scheduling or phone links.

2. How We Collect Your Personal Information

• Directly from you - For example, when you send a message, schedule a call, communicate with us, or provide information in connection with legal services.
• From service providers and referral sources - Cal.com, Tally, payment processors, and other providers may give us the information needed to complete the service you requested. A person or organization that refers you may also provide your contact information when permitted to do so.
• Through the Site - Cloudflare, Google Analytics 4, cookies, and similar technologies collect limited technical and usage information when you visit.

3. How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information:

• To respond to your inquiry, schedule appointments, and determine whether we can help.
• To provide legal services if you retain us, maintain our records, and process payments.
• To operate, secure, troubleshoot, and improve the Site and our services.
• To understand how people find and use the Site.
• To send updates or marketing communications when permitted by law and to honor your communication choices.
• To comply with law, professional obligations, court orders, and requests from regulators or law enforcement.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. How We Disclose Personal Information

We may disclose your Personal Information in the following circumstances:

• Service providers - We use providers such as Cloudflare, Google Analytics 4, Cal.com, Tally, payment processors, and professional vendors to operate the Site and provide requested services. They receive information only as needed for their work.
• Professional advisers - We may disclose information to lawyers, accountants, insurers, or other advisers when appropriate, subject to applicable duties of confidentiality and professional responsibility.
• Legal, security, or safety reasons - We may disclose information when we reasonably believe disclosure is necessary to comply with law or legal process, address fraud or security concerns, or protect rights, property, or safety.
• A business transfer - We may disclose information as reasonably necessary in connection with a merger, sale, reorganization, or similar transaction, subject to applicable professional obligations.

5. Cookies and Other Tracking Technologies

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Site. We process the information collected through such technologies to help operate certain features of the Site, enhance your experience through personalization, and better understand the features of our Services.

Cloudflare hosts and delivers this Site and may process technical request, security, and performance information. Google Analytics 4 helps us understand aggregate Site traffic and conversion actions such as scheduling and phone-link clicks. We do not send the content of your inquiry or estate-planning facts to Google Analytics.

If you choose to schedule, you leave this Site for Cal.com. The scheduling link may include non-sensitive page or campaign context, including the state page from which you arrived. If you choose to send a message, the form is provided by Tally on the tally.infinitewill.com subdomain. Cal.com and Tally process the information you choose to provide under their own terms and privacy practices.

We do not currently load Google Ads conversion tracking on this Site. If we activate advertising or conversion tracking in the future, we will update this notice and provide any choices required by applicable law. Opting out of advertising cookies will not affect your use of our Services.

We use analytics services, including Google Analytics, to assist us with analyzing our Site traffic through cookies and similar technologies. To learn more about how Google uses data, visit Google's Privacy Policy and Google's page on How Google uses data when you use our partners' sites or apps. You may download the Google Analytics Opt-out Browser Add-on for each web browser you use.

Most browsers provide the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. We do not respond to Do Not Track signals sent to us by your browser at this time.

6. How Long Do We Keep Your Personal Information

We will retain each category of your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Notice, unless otherwise required by applicable laws.

7. How We Protect Your Personal Information

We use our commercially reasonable efforts to protect the confidentiality and security of Personal Information we process. However, despite these efforts, we cannot guarantee the security of Personal Information during its transmission or storage on our systems.

8. International Use of the Site

Our Site is hosted in the United States. If you are visiting this Site from outside of the United States, please note that by providing your Personal Information, it is being transferred to, stored, collected, or processed in the United States.

9. Children's Privacy

We do not knowingly collect or solicit any Personal Information from children under the age of 13 without verified written parental consent. If you are a parent or legal guardian and think your child has given us their Personal Information, you can email us at privacy@infinitewill.com.

10. Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from the Site. We encourage you to investigate and ask questions before disclosing Personal Information to third parties.

11. Your Privacy Rights and How to Exercise Them

Depending on where you live, you may have the right to exercise certain controls and choices regarding our collection, use, and disclosure of your Personal Information. If you believe you may have the right to exercise certain controls and choices, please submit a request to privacy@infinitewill.com.

To opt out of marketing emails, please email us at privacy@infinitewill.com or follow the instructions included in the email or text correspondence.

12. Changes to this Privacy Notice

We may modify or update this Privacy Notice from time to time, so please review it periodically. Unless otherwise indicated, any changes will apply immediately upon posting to our Site.

13. Contact Us

If you have any questions about our practices or this Privacy Notice, please contact us at privacy@infinitewill.com. You may also write to us at:

Infinite Will
50 W Broadway Ste 333 PMB 49891
Salt Lake City, UT 84001